Appeared in June 1995

Easy to find


A Micro-Brewery opened in Salem (Oregon) in 1995, and they put an ad in the coupon mailer which included a handy map to find them!

And I'm going to guess there was a lack of communication between the map designer and the ad layout person.  The map implies "We're Easy to find!"  But...

They printed the map so small that you'd need a microscope to read it.
(Actual map size = 1.4" x 1.1" or 36mm x 28mm)

I did a 1200 dpi scan of the map next to a scale, and the LARGEST text size on the map is approximately 0.51mm, or 1.45 points. 


Text content and original graphics c.2006 by T. Graff / All ad images and scans copyright their respective owners.