Appeared Nov. 2006

Even better than gravel.


Must be a jewelry ad.

Diamonds are prettier than gravel.

Got it.

Nope.  It's a Joint Pain Relief medication.

What's that have to do with diamonds or gravel?

I don't know, but if you put a guy in a lab coat 
and a guy in a surgeon costume in the ad, 
it sure lends some credibility to your product!

(See the Schick Quattro ad for another example of this.)

No, really, our studies were CLINICAL!  And PUBLISHED!

Just not exactly official.


Text content and original graphics c.2006 by T. Graff / All ad images and scans copyright their respective owners.