someone even more terrifying than

Richard, the Dumb Ads Guy!

She looks like she could be

Emperor Palpatine's wife.

Oh, how we enjoyed these ads in high school.

Apparently, the phrase has become so popular
that the company trademarked it!

But she seems none too concerned about her plight these days.
It's almost as if she's saying,

Help.  I've fallen.  
And I think I'll take a nap.

So apparently, the primary function of a nursing home
is helping people who've fallen,
and can't get up.