He's thinking of all the money he's going to make, selling middishade...

because it pays...

Richard, I have nothing against you,
nor your company

But you gotta admit, the ad is kinda stupid,
and you look pretty stoned.

Richard Stockton:

Clothing Salesman,

Dumb Ads Mascot!

Update!  I found someone uniquely related to the Middishade Company--
CLICK HERE to see his site.