Appeared in March 2006

Resolve - now in Phallic Strength!


Let's design a bottle that conveys POWER.


Something that says 
"This cleaner's got balls!"


Seriously, not one single person in the whole marketing division noticed what this bottle looks like?

Not one?

UPDATE!  Appeared June, 2006

It probably won't surprise anyone, but Reckitt - Benckiser, the parent company of Resolve, is now using the same bottle design to package Spray 'n Wash.


Text content and original graphics c.2006 by T. Graff / All ad images and scans copyright their respective owners.