Appeared in March 2001

A football is not a pizza.


Every year, a week before Super Bowl, they come out with a dozen-page color supplement in the Sunday paper, and advertisers do their damnedest to come up with something
even slightly related to football....

But how can we use Super Bowl to sell pizza?

A Pizza's round, like a baseball, basketball, tennis ball, even a golf ball.

But a Football is not round.


So rearrange the pepperoni into a clever football shape! And place "Kraft Singles, cut into strips... to resemble football lacings."

It'll delight your guests!
It's crowd-pleasing!

(And yes, I'm fully aware that in every country except the USA, THIS is a "football.")



Text content and original graphics c.2006 by T. Graff / All ad images and scans copyright their respective owners.